Forecasting FAQ

1. What data are forecasts based on?

   Forecasts are based on the most recent market activity.

2. Why should I forecast at the Ad Group level instead of the keyword level?

   Forecasts at the Ad Group level are more accurate than those at the keyword level, as they are based on a large sample of recent market activity.

3. How will Forecasting work on day one when there is no historical data?

   Forecast data will be seeded one week in advance of launch.

4. Is average position at the Ad level or at the Keyword level?

   Depends on if you are forecasting a single keyword or an entire Ad Group.

5. What is MissedClicks in ForecastResponse?

   MissedClicks is an estimate of how many additional clicks would be available were you to increase your bid and budget.

6. Can I call the 'getForecastForKeyword' operation without providing an adGroupID?

   Yes. You can pass '0' as the adGroupID.