Enterprise Web Services and the Search Marketing API Program

Enterprise Web Services (EWS) is the platform for the Yahoo! Search Marketing API program. It helps you build applications that can interact with Yahoo!'s Sponsored Search marketplace using the Search Marketing APIs. Client software can be built to manage large accounts, and automate tasks for implementing and managing campaigns.

EWS can also be used to develop innovative solutions that can help you integrate your programs with Yahoo!'s Sponsored Search marketplace. Many third-party vendors offer value-added services to our clients. We provide you with appropriate technical and marketing support to help you get your business get started and grow.

Read the Search Marketing API documentation to learn more about Search Marketing APIs, and improve the performance of your advertising efforts. Yahoo! also has a Commercial Marketing API Program. It has the same APIs as the Search Marketing APIs, but here Yahoo! provides you with additional technical and marketing support.

EWS Documentation Version 5.0.0

Getting Started Guide
• Marketing API Reference
• Sandbox
• Sample Code

EWS Documentation Version 4.3.0

Getting Started Guide
• Marketing API Reference
• Sandbox
• Sample Code

Other Resources

• Release Notes
• About Versioning