| Value |
Description |
| Active |
The keyword is active |
| ActiveChangeDeclined |
The keyword is active though the last change was declined |
| ActiveChangeRequested |
The keyword is active a change has been requested for it |
| ActiveHeavyDiscount |
The keyword is active on base network but is inactive on
other networks because of heavy discount
Note: this status is only valid for campaign or ad group targeted with Network Distribution |
| ActiveNewMinBid |
The keyword is active and it has a new minimum bid |
| ActiveNewMinBidHeavyDiscount |
The keyword has a new minimum bid and is active on base network but is inactive on
other networks because of heavy discount |
| AdgroupDeleted |
The ad group is deleted |
| AdgroupPaused |
The ad group is paused |
| AllTacticsOffAtAdGroup |
All tactics (Sponsored search and content match) are off on the ad group |
| AllTacticsOffAtCampaign |
All tactics (Sponsored search and content match) are off on the campaign |
| CampaignDeleted |
The campaign is deleted |
| CampaignExpired |
The campaign has expired |
| CampaignIncomplete |
The campaign information is not complete |
| CampaignPaused |
The campaign is paused |
| CampaignScheduled |
The campaign is scheduled in future |
| Deleted |
The keyword is deleted |
| EditorialDeclined |
The item was rejected in editorial review |
| EditorialDeclinedChangeRequested |
The last request change was rejected in editorial review |
| EditorialPending |
The item is waiting for editorial review |
| EditorialRemoved |
The item was removed in editorial review |
| Inactive |
The keyword is inactive |
| InactiveBidTooLowThanMinBid |
The keyword is inactive as it's bid is too low |
| Paused |
The keyword is paused |
| PendingInactiveBidTooLow |
The keyword is pending deactivation as it's bid is too low |
