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Getting Started Guide: BidInformationService Overview
BidInformationService provides operations to help you make decisions about keyword bids. It can be used to get the information on bids for both the web Sponsored Search and Mobile Sponsored Search applications.
About Keyword Bids
BidInformationService returns a real-time snapshot of the highest and lowest keyword bids required for an ad to appear in the premier range. You can use the results to manually adjust the values of your keyword bids.
Premier range is defined as the top three to five positions on the north or east rail of Yahoo!, depending on the particular keyword marketplace. The top position is referred to as Rank 1.
Determine Keyword Bids
To determine the high and low bids for a specific keyword in a given ad group, use the getBidsForBestRank operation.
To determine the high and low bids for a specific keyword in a given ad group and market, use the getMarketBidsForBestRank operation.
To determine the high and low bids for a specific keyword in a given ad group(if specified) and market for a network, use the getBidsForBestRankForNetwork operation.
To determine the high and low bids for a specific keyword in a given ad group(if specified) and market for a set of carriers, use the getBidsForBestRankForCarriers operation.