Announcements

Monday, March 16th, 2009

EWS Version 5.0.0 Has Been Released in Production

On March 16, 2009, Yahoo! Search Marketing released EWS Version 5.0.0 in production environment. Version 5.0.0 is a major-version release, and includes features that are backward-incompatible. We urge you to complete your development on Version 5.0.0 as soon as possible, as we plan to deprecate EWS Version 4.x.x 90 days after production launch.

New Features

Take advantage of Yahoo!'s enhanced targeting capabilities in EWS Version 5.0.0:

Geo-targeting Enhancements

• Flexibility to control at the campaign or ad group levels
• Bid adjustment option
• Ability to geo-target at multiple levels within the same campaign/ad group

Demographic Preferences

• Under-age Filtering (age 17 and under)
• Bid adjustment options for specific age and gender audiences

Ad Scheduling (Dayparting)

• Day-of-week and time-of-day filtering based on audience or advertiser time zone
• Bid adjustment options for specific one-hour increments

Improved Forecasting

• Forecasting available per targeting dimension
• Content Match forecasting

What Do I Need to Do?

Prior to launching your new code into production, we strongly urge you to start experimenting with Version 5.0.0 in the EWS sandbox, to safely make any required changes to your client application and test your implementation. Then, launch your new code into production as soon as possible.

The major new features are explained in detail in the release notes available on our Technology Portal.

Questions?

For more information about our versioning process, please read our Versioning FAQs here.

If you have further questions, please contact your Technical Solutions Manager or ews-help@yahoo-inc.com.

Posted by William McNeal at 10:00 AM