Announcements

Wednesday, January 21nd, 2009

Enterprise Web Services Version 5.0.0 Sandbox Has Launched

In the first half of 2009, Yahoo! Search Marketing is planning to launch a new version of the Enterprise Web Services (EWS) Marketing API. EWS Version 5.0.0 is a major version release, and includes features that are backward-incompatible. \ EWS Version 5.0.0 has now been released to the EWS sandbox.

What Do I Need to Do?

We suggest that you first experiment with Version 5.0.0 in the EWS sandbox, make any required changes to your client application and test your implementation. Then, be ready to switch over to production when the product release is ready.

About this Release

EWS Version 5.0.0 has been released to the EWS sandbox.
The production release will occur approximately 30 days after the sandbox release.
While EWS Version 4.x.x will continue to be available in production for 90 days after EWS Version 5.0.0 is released, we recommend that you switch to Version 5.0.0 as soon as possible.
EWS Version 4.x.x will not be available after the 90-day transition period ends.
This release is backward-incompatible. To take advantage of the new features, you will need to re-compile your code against Version 5.0.0 WSDLs.

New Features

The new features and changes in EWS Version 5.0.0 are summarized below.

Enhanced Targeting

Demographic targeting based on population classifications like gender and age range.
Dayparting targeting based on the audience time of the day
Country level targeting is now supported for AU, CA and UK.
Advertisers can now target varied geographical levels in one campaign/ad group.

More Domain Blocking
The number of domains that can be blocked at the account level has been increased from 250 to 500.

Account And Campaign Spend Caps In addition to campaign spend limits for all markets, advertisers in the US market can specify a tactic based cap on the daily spend limit.

Change in UK Credit Card Support
In the UK market, we've changed support for credit cards from SWITCH to MAESTRO.

More Domain Blocking
The number of domains that can be blocked at the account level has been increased from 250 to 500

Enhanced Documentation

A wireframe-like UI, increased usability and easy-to-use navigation
Site search includes suggestion capability
Java and Perl sample code for selected APIs, which can be downloaded

For detailed release notes please refer to the change log page.

Questions?

If you have further questions, please contact your Technical Account Manager or ews-help@yahoo-inc.com.